There’s one question that seems to be on people’s minds since HBO’s own streaming service, HBO Now, launched on April 12th – is HBO Now a threat to Netflix?
Netflix CEO, Reed Hastings, sure doesn’t seem to think so. In a recent statement he said:
“HBO at $15 is a great value. I’ve traditionally paid more to my cable company for it. Of course, it does underline just how great a value Netflix is. What you’re seeing is Internet video drawing more people in, thinking, ‘Hey, I’ve got to check that out. All the internet video services are great values.”
An official Netflix statement seems to back up his opinion, reading as follows:
“In the US, HBO began offering its $15 per month ‘HBO Now’ service last week. As we have said in the past, Netflix and HBO are not substitutes for one another given differing content. We think both will continue to be successful in the marketplace, as illustrated by the fact that HBO has continued to grow globally and domestically as we have rapidly grown over the past five years.”
Both services offer their own content and have exclusive programming that you will not be able to find anywhere else. Shows such as Orange is the New Black and House of Cards have been great hits for Netflix. While shows like Game of Thrones and Girls have millions of fans anxiously waiting for each episode. Netflix is significantly less expensive than HBO, but does not offer instant streaming of shows as they air on television and does not have any HBO content.
Before HBO Now was released Netflix issued the following statement:
“The Network that we think is likely going to be our biggest long-term competitor for content is HBO. In the US for example, HBO won long-term exclusive domestic movie output deals with Universal and Fox and Warner Bros. HBO bids against us on many original content projects though is not currently a bidder against us for prior-season television from other networks.”
Even though Netflix was weary of HBO Now at first, it really does seem that they have warmed up to it. In our opinion HBO Now does not pose any tangible threats to Netflix as the two have different things to offer. Besides – a little marketplace competition never hurt anyone. We’re sure each streaming service will ensure to deliver us the best content possible, so no matter what way you slice it, the consumer is winning!
If you can’t access HBO Now from your region at this time, make sure to check out the proxy provider below and get HBO Now from anywhere in the world.Unblock Everything on Netflix, Spotify, Hulu and More: